Surviving The American Dream

“We have an unchallenged, open, panoramic opportunity on a global scale to demonstrate the finest aspects of what we know in this country: peace, freedom, democracy, human rights, benevolent sharing, love, the easing of human suffering. Is that going to be our priority or not” - Jimmy Carter

It has always been a fact that the majority of small businesses that open their doors find themselves closing them shortly thereafter. This is attributed to many different variables and is even more truthful in today’s struggling economy. So a savvy business owner needs more than ever to develop a survival instinct and associate themselves with other successful business survivalists.

So in the spirit of entrepreneurism, let us embrace the old adage of find a need and fill it by becoming an expert on how to survive in business during the hard times that we currently find ourselves in.

As a small business owner, we must be able to compete with the big box mega marts and not just maximize the profits and money we bring in, but we must minimize the money going out, money that is spent everyday that is the cost of operating our business. If something is not done now, the American dream of owning our own business and making a living from it might not exist.

It’s a sad and scary trend that we, as American business owners, are experiencing.
But before we can come up with a solution, we must first determine what the small to medium sized business needs to stay competitive, maximizing profits and minimizing expenditures.
First and foremost, today’s business owner needs to stay educated and informed on available resources available to help them achieve their business goals. What a person learned yesterday might not be the best strategy for the business practice of today. A source of up-to-date information on what’s going on in the business world today is an invaluable tool that will be utilized time and time again.

Next, the small business owner should concentrate on bringing a steady flow of customers or clients through their doors. This is done through marketing techniques that are unique and makes your business stand out from your competition. Keeping a steady cash flow of money coming into your company is crucial to your success.

At the same time however, minimizing and controlling the flow of money leaving your business is equally, if not more important. This can be accomplished through taking advantage of discounts by association with other, like-minded, business owners.

The bottom line here is if you, as a small business owner, doesn’t start thinking outside the box, you will wind up like 90% of the new businesses started during these turbulent economic times and find yourselves looking for jobs a McDonalds.

America's Best Companies is a small business organization dedicated to providing the tools, resources, guidance and information small business owners need to start their business, stay in business, and grow their business while maintaining a competitive edge in the marketplace and is presented by Dave Capra “The Debtonator.” For more information call 630-433-0303